Course curriculum

    1. Welcome Note

    2. e-Biz Kwa Vijana Project survey

    3. Introduction to e-Biz Kwa Vijana Training Program

    4. Introduction to e-Biz Kwa Vijana Training Program

    5. How to open shop and Sell on PigiaMe

    6. How to open shop and sell on Jiji

    7. How to open shop and Sell on Kilimall

    8. How to open shop on Jumia

    9. E-biz Kwa Vijana Ecommerce Project Info Session/ Troubleshooting session - Cohort 1

    1. Introduction Video - Strategy

    2. Introduction to Strategy and Business Model

    3. Assessment questions at beginning of Strategy and Business Model module

    4. Developing A Value Proposition A

    5. Pop Quiz

    6. Case study video A- Understanding Markets - Mcdonalds Case Study Video

    7. Case Study Video B- Arimis-The milking jelly in Kenya

    8. Developing A Value Proposition B

    9. Strategy and Business Model Online Workbook - Value Proposition

    10. Developing a value proposition

    11. Go-to-Market Strategy

    12. Pop up quiz

    13. Strategy and Business Model Online Workbook - Go- to-Market Strategy

    14. Developing your Go-to-Market Strategy

    15. Factors of Success for your e-Biz- Video

    16. Pop up Quiz

    17. Strategy and Business Model Online Workbook - Factors of Success for your e-Biz

    18. Factors of Success for your e-Biz

    19. Strategy and Business Model Workbook

    20. e-Biz Strategy and Business Model Slides

    21. Post Assessment

    22. Strategy and Business Module Webinar link for Thursday 10th August 2023 9:30 am EAT Cohort 1

    1. Assessment questions at beginning of Understanding e-commerce landscape

    2. Introduction to E-Commerce

    3. Understanding Fundamentals of Ecommerce

    4. Fundamentals of E-commerce

    5. Pop up quiz Understanding Fundamentals of Ecommerce

    6. Understanding the Fundamentals of E-Commerce

    7. Understanding ecommerce Business Models

    8. E-commerce Business Models

    9. Pop up quiz Understanding Ecommerce Business Models

    10. Understanding Ecommerce Business Models

    11. Understanding Online Marketplaces

    12. Understanding Online Market places

    13. E-commerce Revenue Models

    14. Understanding e-commerce ecosystems

    15. Understanding conversion funnels

    16. Pop up quiz Understanding Online Marketplaces

    17. Understanding Online Marketplaces

    18. Understanding e-commerce landscape Post Assessment Questions

    19. E-commerce Module Webinar link for Thursday 24th August 2023 9:30 am EAT Cohort 1

    1. Assessment questions at the beginning of Digital Marketing Module

    2. Digital Marketing Using Facebook and Instagram Video

    3. Pop up quiz Facebook and Instagram

    4. Facebook and Instagram Slides

    5. DIGITAL MARKETING MANUAL - Facebook and Instagram

    6. Digital Marketing Setting up WhatsApp Video

    7. Pop up quiz Using WhatsApp

    8. Digital Marketing WhatsApp Slides

    9. DIGITAL MARKETING MANUAL - WhatsApp

    10. Digital Marketing Using Google Video

    11. Pop up quiz Using Google

    12. Digital Marketing (Google) Slides

    13. DIGITAL MARKETING MANUAL - Using Google

    14. Digital Marketing Module Post Assessment Questions

    15. Digital Marketing Module Webinar link for Thursday 7th September 2023 6 pm EAT Cohort 1

    1. Assessment questions at the beginning of Masterclass Module

    2. Facebook Shops video

    3. Facebook Pop up quiz

    4. Facebook Shops Training Manual and Workbook

    5. Facebook Shops slides

    6. Selling on IG video

    7. Selling on IG Pop Up Quiz

    8. Selling on IG Slides

    9. Selling on IG Training Manual and Workbook

    10. Ads Manager Video

    11. Ad Manager Pop Up quiz

    12. Ads Manager Slides

    13. Ad Manager Training Manuals and Workbook

    14. Jiji Masterclass Video 1

    15. Jiji Masterclass Video 2

    16. Jiji Masterclass Video 3

    17. Jiji Masterclass Slides

    18. Jiji Masterclass Training Manual & Workbook

    19. Jumia Masterclass Video 1

    20. Jumia masterclass Video 2

    21. Jumia masterclass Video 3

    22. Jumia Masterclass Slides

    23. Jumia Masterclass Training Manual & Workbook

    24. Kilimall Masterclass Video 1

    25. Kilimall Masterclass Video 2

    26. Kilimall Masterclass Video 3

    27. Kilimall Masterclass Video 4

    28. Kilimall Masterclass Slides

    29. Kilimall Masterclass Training Manual & Workbook

    30. PigiaMe Masterclass Video 1

    31. PigiaMe Masterclass video 2

    32. PigiaMe Masterclass Video 3

    33. PigiaMe Masterclass Video 4

    34. Pigiame Masterclass Slides

    35. PigiaMe Masterclass Training Manual & Workbook

    36. Assessment questions at the end of Masterclass Module

    37. Post training survey

E-Biz Kwa Vijana

  • Free
  • 102 lessons
  • 3.5 hours of video content

Learn in-demand skills that will improve your business

Instructor(s)

Stephen Maina

Digital Marketing Trainer

Stephen Maina is a Digital Marketing Lead trainer with WYLDE International. He is an experienced digital marketer with a passion to help businesses leverage on digital technology to grow their reach and impact. He was also recently nominated as one of the Top 25 Men in Digital - 2020 in Kenya. Stephen has over 10 years experience in digital marketing having worked on numerous digital campaigns with brands and organizations such as UNICEF, South African Airways, Chase Foundation, Samsung, Nokia, South African Tourism and many more.

Nicholas Wachira

E-commerce Trainer

Nicholas is the founder of Online Soko/Deals. He has extensive knowledge & experience in online e-commerce trading cultivated from his work experience at Chrome Solutions, an international company based in the United Kingdom with an office in Kenya, which outsources services in selling on international sites including Amazon & eBay. Having been the company’s Operations Manager, an Amazon account manager & an eBay Customer service representative, he conducted employee training on the business and on client handling. He gained over 10 years’ experience which propelled him to venture into an online business venture locally thus establishing his own company. Over the years, Nicholas of Online Soko/Deals has been able to offer training for individuals/small & medium size companies who wish to start their own online selling business & penetration to online presence for their products & services.

Martin Muli

E-commerce Trainer

Martin Muli is the Managing Director, Eyeballs Africa limited a Technology business that focuses on Digital marketing training & consultancy, events planning and management and Research. He is the Founder and Director, Kenya Social Media Awards (SOMA Awards) , the Top 25 women in Digital and Top 25 Men in digital. He is an Ecommerce Consultant and Entrepreneur in Resident at the Kenya Airways Fahari Innovation hub. Martin is a Digital Marketing & Ecommerce Trainer at Pan-African E-commerce Initiative (PeCI) a project funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH He is also a regular Digital Marketing and Ecommerce Trainer at Kenya Association of Manufacturers (KAM) Martin is an Ecommerce training consultant and WYLDE International a consulting firm that helps entrepreneurs worldwide seeking to grow and scale their businesses.

Icons & text

  • Get online trading Skills

    You will learn skills on how to improve your business operations online including business strategies like market and customer retention.

  • Grow your business Online

    Unlike physical shops, an online business allows customers access to your goods and services round the clock, ensuring continuous sales.

  • Get Enhanced Business Visibility

    Online presence allows you to reach a wider audience regardless of their geographic location to grow your customer base.

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